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After the target is specific, cheap nike free run gradually in some areas of diversification from exit, product line contraction in sports and professional sports fields.In the professional products, Nike spared no expense to put, trying to break through somewhat and established himself as first local brand threshold.

In 2004 August, air jordan shoes company and American Exeter company, start the Nike core technology and Chinese University Hong Kong of human movement science cooperation, of the sports shoes of the mechanical characteristics of sports biomechanics testing, the establishment of professional athletes foot type database, to professional sports features of data collection and analysis, so as to further improve the product of professional and comfort. And then launched the "iron" series of professional Nike.

In 2004, nike australia store listed a few days ago, "Wall Street daily" criticized Nike swung between sport and leisure.But Nike executives did not to regard it as right, "is the only professional sports product consumption, will be completely from the Chinese sporting goods market today."

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