At the national level, with the rise of imported sports brand, nike free 5.0 withdrawing from the mainstream market. In 2000, the bankruptcy of Shanghai rubber shoes factory, transformed into Shanghai to force shoes industry co., Ltd. Pull back after reform, retain the rights to original strength shoes production design, the factory also from Shanghai was moved to the South of the high production costs. Even with lower production cost, but went professional sport route back to power, gradually being squeezed out of the fashion Guide, combined with the more bitter price war to China rubber shoes industry make it a edge for the maintenance budget struggles, a sale at dozens of dollars, can buy their high-end products in his fifties "pull back" quickly disappeared in the crossfire.
When Converse had found another way: professional sports--sports star-fashion trends. When Nike Air Max 90 when detached before the star of China Women's volleyball players, Converse lineup of top NBA stars have been in the camp for a few crops, this does not include the large number of do not converse star endorsement fees fans (only in China alone, Faye Wong, Vivian Hsu, Sammi Cheng, and so on). Hundreds of Yuan, the Converse for five limited-edition price is not on, not only in the United States like jeans, sneakers formed a cultural industry, has also become China's youth on the foot well.
And pull back a different, due to persist in United States domestic production, refused to move to cheaper Asian origin, anti-but competition from nike shoes australia and adidas Converse, in 2003 was US $ 305 million by Nike to offer high prices for. But the Converse by Nike to under, yet retains its own all-star flag and name, in upscale shopping malls, stores, and sells just booming, high price selling with great confidence. At the same time, with the help of Nike brand operation and cost management, Converse into a new world.
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